Carriage Factory: A Drive Down Memory Lane

By: Marcia Dlutek, Vice President of Communications/Development

Julia Chiavaroli Visacrdi w nameJulia Chiavaroli Viscardi’s gentle voice takes the listener back to a far-away time when the Bullshead neighborhood in Rochester, New York bustled with family-owned shops, streetcars were a mode of transportation, children pitched in to make ends meet, meals were crowned by a giant bowl of homemade pasta, and pride in craftsmanship permeated the workplace.

An era of prosperity

That was the era in which the Cunningham Motor Car Company, formerly the Cunningham Carriage Factory, thrived producing luxury cars that were appreciated all over the world for their exquisite workmanship.

Julia, 91, a former employee of the Cunningham Motor Car Company now being renovated by DePaul into apartments for income-eligible tenants, some with special needs, spent her childhood in Bullshead and recently shared her memories of an era when “people helped one another,” knew their neighbors, when children played hopscotch and jumped rope, when times were simpler.

Her parents, immigrants from Italy, ran a family bakery on Prospect Street and the president of the Cunningham Motor Car Company, Augustus Cunningham, would sometimes stop in for freshly-baked bread. The roaring 20s was a pre-depression era of prosperity.

The modest Chiavaroli flat above the bakery provided a warm, family home for Julia’s parents and her eight brothers and sisters, who all pitched in with household and bakery duties. They took time out to appreciate music on the Stromberg Carlson console radio, a Victrola, and a Wurlitzer player piano. It was a happy time in a closely-knit community.

The Chiavarolis and their Cunningham 

Chester Chiavaroli in his carJulia’s father, Giulio, developed relationships with his customers, sometimes over a glass of homemade wine. Mr. Reed, who owned a small glass business in the neighborhood, struck a deal with Giulio to sell him his Cunningham touring car for just several hundred dollars and a barrel of wine.

Oh what a thrill it was to have a Cunningham; Julia remembers it being her older brother Chester’s pride and joy. It could not accommodate the entire Chiavaroli clan at once, but what a treat to go for a spin.

Chester James and Henry Chiavaroli with the car

Eventually, Julia would work for John Cunningham, and recalls him personally distributing the employees’ weekly pay in cash, carefully packaged in small, labeled envelopes. Mass production of the automobile ultimately forced the evolution of the Cunningham Motor Car Company into one that produced tanks, aircraft safety belts and crossbar switches.


Rochester’s Bullshead area is experiencing a revival and DePaul is pleased to be an integral part of that movement, first with the development of the Bullshead Commons campus on West Main Street, and now with the renovation of the Carriage Factory Apartments on Litchfield Street in the Susan B. Anthony neighborhood.

Many thanks to Julia Chiavaroli Viscardi for sharing her memories of a by-gone era when the Cunningham Carriage Factory was a prominent part of the local landscape for over 100 years.

4 comments on “Carriage Factory: A Drive Down Memory Lane

  1. richardmax22 says:

    What an interesting story. Thank you.

    1. depaulorg says:

      Glad you enjoyed! Thanks for reading.

  2. […] from Senator Kirsten Gillibrand, Julia Viscardi, a former Cunningham employee, and others offer insight into this piece of Rochester […]

  3. […] partners came together to celebrate the opening of the apartments, which transformed the over 100-year-old Cunningham Carriage Factory into 71 studio, one- and two-bedroom loft apartments for income-eligible […]

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